The thirty-year-old, Texas-based budget motel chain needed a facelift to expand nationally. Our team identified a unique brand promise we called “Hacienda Hospitality” to celebrate the brand’s strong Latin-American heritage. Architectural enhancements including a signature sign tower on many properties, an inviting portecochere, and simplified building adornments were created by our architectural partner, Fugleberg Koch Architects of Winter Park, Florida.
 
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