Fresh signs and simple architectural enhancements to existing stores – teaming with Fugelberg Koch Architects – grew revenues and attracted new customers to the venerable chain for worldwide franchisees. At some converted sites, the average check increased 15% and customer count improved by 9%. Denny’s Diner 1980
 
The largest sit-down restaurant chain in the U.S. was losing market share due to an aging customer base. A facelift that did not threaten brand recognition was needed. By positioning Denny’s as “America’s Favorite Breakfast Diner,” we lever-aged the growing nostalgic trend with the baby-boomer family audience. Our evolutionary graphic identity reflected the simplicity of the original Denny’s logo and included a blue outer ring for properties built in a new diner prototype style. 1960
 
restaurants
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